Brand Storytelling: The Definitive 2024 Guide (with Examples)
Use this guide to build a powerful brand storytelling strategy that will set you apart from the competition.Jan 26, 2023
Margarita Loktionova
Content Marketing Lead AT Semrush
Margarita is a passionate Content Marketer with over 6 years of experience in various tech industries and 3 countries. She also holds two MBA degrees in Marketing.
Author
Top Trending Topics: What People Talk About Online
Discover the top 100 most popular topics online. And learn how to find the top trending topics in your industry.Dec 27, 2022
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The Ultimate 2025 Guide to Content Distribution (+ Examples)
Content distribution is key to meeting your goals. Use this guide to develop a winning distribution strategy.Nov 02, 2022
How Long Should a Blog Post Be? A Data-Driven Guide for 2024
Find your ideal blog post length based on goals, audience, and search intent. Backed by Semrush research.Sep 28, 2022
How to Become a Better Writer: 14 Expert Tips
Looking to become a better writer and boost your writing skills? Explore these 14 tips and tricks from content marketing and copywriting experts!Aug 02, 2022
The Definitive Guide to Content Marketing for Startups
Looking to accelerate your company’s growth with content? We‘ve talked with the leading content marketing experts and listed the key tips and strategies for startup content marketing.Aug 01, 2022
How to Establish Tone in Writing (Guide + Examples)
What is tone in writing? What are the key types and examples of tone of voice you can use in your copy? Explore our ultimate guide for 2022 and find the perfect tone for your brand!Jul 11, 2022
The Ultimate Guide to a Competitive Content Analysis (+ Template)
Explore how to do a competitive content analysis step-by-step. Find out how to use it to identify your own content strengths and areas for improvement.May 25, 2022
10+ Ways to Create Powerful Content for Your Niche Business [Semrush Research]
Content marketers in narrow, niche industries face unique challenges to find impactful ideas. Learn more about the latest benchmarks, tips, and best practices for 2022.Apr 13, 2022
5 Buyer Persona Examples That Go Beyond the Basics
Are you looking to build high-performing buyer personas for your business or refresh your existing ones? Find out how to create data-backed buyer personas and get inspired by persona examples that go beyond the basics.Nov 22, 2021
The Complete Guide to (Effective) Customer Analysis
Effective customer analysis is key to building a high-performing marketing strategy. In this guide, we’ll take you through how to do it step-by-step.Oct 11, 2021
How to Write Copy that Generates Results [Semrush Research]
How to write copy that brings real business results? We have analyzed data from the Semrush SEO Writing Assistant and talked with some of the key content marketing experts to find out. Learn how to create content that engages, converts, and ranks high in search.Aug 10, 2021
Contributor
How to Post an Anonymous Google Review in 2025
Learn everything about anonymous Google reviews, from how to post them to how to manage them effectively.May 07, 2025
Local Search: A Quick Guide for Small Businesses
Learn what local search is and how to use it to better market your business.Apr 28, 2025
Content Marketing for Small Businesses: 10 Steps to Succeed in 2025
Find out how to grow your small business organically with content marketing—from building a foundation to convert site visitors to creating effective content calendars.Mar 13, 2025